The Course Marketing Lab gives you the exact marketing blueprint to position, promote, and sell your course—while leveraging Kajabi to its fullest.
THE COURSE MARKETING LAB
If your marketing isn’t working—neither is your course business.
If you don’t have a clear system to attract students—you don’t have a predictable way to make course sales.
(SIMPLE AS THAT.)
JOIN THE WAITLIST âžť
You can’t grow a course business with marketing that doesn’t work
Because if you’re just “trying things out” without a real strategy—you don’t have a reliable way to make sales.
When most course creators come to me, they tell me the same thing:
"I’ve got a great course, I’m showing up online, I’m doing all the things—but I’m still not getting enrollments."
And then I ask them:
“What’s your marketing system?”
Silence.
In that moment, I see it click for them: having a great course isn’t enough.
If you don’t have a structured, proven system to market and sell it—you’re leaving money on the table.
BUT LET’S BE REAL.
Indeed....Having a great course isn’t enough.
You can have the best content, the most valuable lessons, and a Kajabi setup that looks flawless—but if your marketing isn’t working, no one is seeing it.
I’ve seen it happen over and over again. Course creators pour everything into their course, only to launch to silence. They’re stuck guessing what works, posting endlessly on social media, and hoping for the best.
And here’s the hard truth: Hope is not a marketing strategy.
If you want consistent enrollments, you need a system that actually attracts the right students and moves them toward buying. Because when it comes down to it, we’re here for sales, not just visibility.
COURSE MARKETING?
IT’S NOT ABOUT DOING MORE—IT’S ABOUT DOING THE RIGHT THINGS.
Throwing out random content and chasing trends won’t grow your course business. A clear, strategic marketing system will.
HERE’S THE KICKER:
The average course creator spends weeks (if not months!) building their course—only to launch it with a marketing plan that’s full of holes. They’re posting content, tweaking their sales page, and trying to “be everywhere.” But the truth?
Most course creators are spending hours marketing with little to no return.
That’s countless hours lost on content that doesn’t convert, emails that go unopened, and funnels that lead to nowhere.
You didn’t create your course to spend all your time marketing—it’s time for a smarter way.
AND LET’S FACE IT:
Marketing shouldn’t feel like a full-time job on top of running your course business.
If you’re exhausted from trying to “figure it out” and frustrated by slow growth, you’re not alone.
But what if instead of throwing spaghetti at the wall, you had a clear, repeatable system that actually worked?
HERE’S THE TRUTH:
Those “I’ll figure it out as I go” moments? They’re exactly what’s keeping your course from growing.
And if you don’t have a clear marketing system in place, you’ll keep spinning your wheels—wasting time, missing opportunities, and watching other course creators get ahead.
IT’S TIME TO TAKE CONTROL.
Build a simple, strategic marketing system that attracts the right students and sells your course without the stress.
It’s time to stop second-guessing and start marketing in a way that actually works—so you can grow your course business with confidence.
Marketing your course should do more than just “get you seen”
01 ATTRACT THE RIGHT STUDENTS
Instead of chasing engagement, focus on bringing in students who are actually ready to invest in your course—so every marketing effort moves you closer to sales.
02 WORK ON AUTOPILOT
Your marketing should keep working even when you’re not—with strategic funnels, automated email sequences, and evergreen systems that generate enrollments 24/7.
03 BUILD LONG-TERM GROWTH
A course business isn’t built on one launch. With a marketing system that scales, you’ll create a sustainable, predictable way to enroll students consistently—without burning out.
Be honest, If you stopped posting tomorrow on Social Media, would your course still sell?
If your entire marketing strategy relies on showing up every day, what happens when you need a break?
A real business isn’t built on constant hustle—it’s built on a system that brings in students, even when you're not actively promoting.
READY TO BUILD A MARKETING MACHINE THAT WORKS FOR YOU?
INTRODUCING
I’ve distilled everything I’ve tested, refined, and used with top course creators into one
proven, action-driven system designed to help you attract more students and sell your course with confidence—using Kajabi to its full potential.
No more guessing, hoping, or throwing spaghetti at the wall.
This is the same marketing framework I’ve used to help hundreds course creators scale to six figures—and now, it’s yours.
The Course Marketing Lab is your step-by-step blueprint.
✔️ A complete marketing system designed specifically for course creators on Kajabi.
✔️ The exact strategies I’ve used to help top course creators grow & scale.
✔️ Packed with templates, systems, and automation tools—so you can stop wasting time and start seeing results.
If you want a predictable, scalable way to sell your course and fully leverage Kajabi, this is it.
Are you ready to...
Master the Course Marketing Blueprint
No more guesswork. You’ll know exactly how to attract, nurture, and convert students—without feeling overwhelmed.
Fully Leverage Kajabi to Sell Your Course
Set up high-converting funnels, sales pages, and email sequences inside Kajabi so it works for you, not against you.
Confidently Enroll Students (Without Feeling Salesy)
Learn how to position and sell your course in a way that feels authentic and effective, so your dream students say YES!
The no-fluff, straight-to-the-point roadmap you need to market, sell, and scale your course on Kajabi—
even if you’re feeling stuck and don’t know where to start.
Get instant access to step-by-step video lessons, Kajabi tech tutorials, proven marketing strategies, and plug-and-play templates—so you can finally stop second-guessing and start growing your course business with confidence.
⬇
MODULE 1:
Mastering Kajabi for Marketing & Sales
Set up your Kajabi funnels, sales pages, and email sequences the right way—so your platform works for you, not against you.
By the end of this module:
You’ll have a fully optimized Kajabi setup that attracts leads, nurtures them, and converts them into paying students.
MODULE 2:
The Course Marketing Blueprint
Learn the 3 pillars of successful course marketing and create a strategy that brings in students consistently—without chasing trends.
By the end of this module:
You’ll have a clear marketing roadmap that keeps your course visible, relevant, and selling.
MODULE 3:
Messaging That Makes Your Course a No-Brainer
Craft a course message that instantly clicks with your dream students and makes them see why your course is exactly what they need.
By the end of this module:
You’ll have a messaging framework that turns interest into enrollments—without feeling pushy.
MODULE 4:
Funnels & Sales Systems That Work on Autopilot
Build a high-converting funnel using proven strategies that guide students from discovery to enrollment effortlessly.
By the end of this module:
Your funnel will be up and running, bringing in leads and sales automatically.
MODULE 5:
Content & Visibility Strategy
Learn what to post, when, and why so your marketing efforts actually lead to sales—without needing to be everywhere.
By the end of this module:
You’ll have a simple, repeatable content strategy that attracts students while saving you time.
MODULE 6:
Selling Without Feeling Salesy
Master the art of authentic selling so you can confidently promote your course without second-guessing yourself.
By the end of this module:
You’ll have a non-salesy sales strategy that gets students excited to enroll.
MODULE 7:
Scaling with a Value Ladder
Learn how to upsell, downsell, and create offers that maximize your revenue—so your course business grows long-term.
By the end of this module:
You’ll have a scalable plan to turn one course into a full-fledged business.
MODULE 8:
Live Launch & Evergreen Sales Strategy
Get the exact step-by-step launch and evergreen playbook to make sales on demand—or on autopilot.
By the end of this module:
You’ll know how to launch AND sell consistently without starting from scratch each time.
By the time you complete this course, you will have a clear, proven marketing system that attracts the right students, converts them into paying customers, and leverages Kajabi to its fullest—so you can sell your course consistently, confidently, and sustainably.
No more second-guessing. No more wasted time. Just a step-by-step roadmap to growing your course business without the overwhelm.
Lovely words, from Amazing Course Creators I had the pleasure working with
GET EVEN MORE WITH THESE
EXCLUSIVE BONUSES!
Because I don’t just want you to learn how to market your course—I want to give you everything you need to implement fast and start seeing results. When you join The Course Marketing Lab, you’ll also get:
✹ Done-for-You Marketing Templates – Skip the struggle—just plug in these high-converting email sequences, sales copy, and launch posts to save hours of guesswork. (Value: $497)
âśą Step-by-step funnel & marketing guides to help you implement faster and start seeing results. (Value: $397)
✹ Proven strategies that help course creators enroll students consistently—without burnout. (Value: $497)
✹ Lifetime Access + Future Updates – Marketing evolves—and so will The Course Marketing Lab. You’ll get lifetime access to all future updates, templates, and strategies at no extra cost. (Priceless!)
✹ Live Q&A & Coaching Calls – Stuck on strategy? Need feedback? I’m inside the community, ready to help. Join live calls to get real-time answers and fine-tune your marketing. (Value: $997)
TOTAL BONUS VALUE: $2,388+… YOURS FREE!
Join today and get everything you need to market & sell your course—without the overwhelm and finally use Kajabi to its fullest potential.
YES! I’M READY! ➝Hi you, I am super excited you are here!
I’M STEPHANIE
A Kajabi marketing expert and corporate-trained Chief Marketing Officer who’s worked with big brands like eBay, Mojo Concerts, Compleye, Novagraaf, and helped top course creators scale to six figures and beyond.
In 2022, Kajabi’s then CPO personally invited me to share my expertise on their Kajabi Experts platform—and I’ve been featured in multiple industry interviews, sharing my proven strategies for course marketing success.
But here’s the thing—I don’t just teach theory.
I’ve worked and still work behind the scenes with hundreds of course creators, fine-tuning their marketing so they can finally sell with confidence.
Now, I’m handing over everything I know inside The Course Marketing Lab—so you can stop second-guessing and start growing your course business the right way, using Kajabi to its full potential.
Let’s turn your course into a marketing machine!
Get started for just $187 →
STRATEGIZE
You can’t market your course without a clear plan. Learn how to position your course, attract the right students, and create a marketing system that brings in enrollments consistently.
IMPLEMENT
No more confusion or overwhelm. Follow step-by-step Kajabi tutorials to set up your funnels, sales pages, and email sequences—so your marketing runs on autopilot.
ANALYZE
Once your system is live, you’ll track and optimize your results with real data, so you always know what’s working—and what to tweak for even better conversions.
The Course Marketing Lab Membership
The last course you’ll ever need to market, sell,
and scale your course on Kajabi.
YOU ARE EXACTLY THE COURSE CREATOR I HAD IN MIND WHEN CREATING THE COURSE MARKETING LAB IF…
✔ You’ve invested in Kajabi but aren’t using it to its full potential—and you’re tired of feeling like you’re wasting money every month.
✔ You’ve taken marketing courses before but still feel stuck—because they were too broad, overwhelming, or not specific to course creators like you.
✔ You’re juggling course creation with a full-time job or recently went all-in—and you need a marketing system that works without taking over your life.
✔ You’re posting on social media but it’s not leading to sales—and you’re ready for a strategy that actually converts.
✔ You want a clear, step-by-step roadmap to market and sell your course—so you’re not constantly second-guessing what to do next.
✔ You believe in your course and KNOW it can change lives—you just need the right marketing to get it into the hands of the right students.
Few of the amazing Verified Kajabi Expert Testimonials
Here are some most asked questions answered
I’m new to marketing… is this course beginner-friendly?
How fast will I see results?
What if I don’t have an audience yet?
I’ve taken other marketing courses before… how is this different?
What if I don’t use Kajabi?
What makes this different from free content I can find online?
Do I get lifetime access?
What’s the refund policy?
What if I have questions while going through the course?
STILL ON THE FENCE?
Let’s be real—waiting won’t make your course sell.
You can keep guessing, keep trying random strategies, and keep wondering why enrollments aren’t coming in…
OR you can finally follow a proven system that takes the confusion out of marketing and helps you start selling with confidence.
- Every day you wait is a day you could be attracting students.
- Every month you hesitate is another payment to Kajabi without getting results.
- And every launch without a strategy is another missed opportunity to grow your business.
The Course Marketing Lab is here to change that.
💡 If you don’t do something different, nothing changes.
💡 If you never build a system, you’ll keep spinning your wheels.
💡 If you don’t take action now, a year from now, you’ll still be stuck.
THIS is the moment where you decide—
Are you going to keep struggling with marketing, or are you going to finally take control and build a course business that works?
Join today and start selling your course with clarity, strategy, and confidence!
YES! I’M READY TO SCALE MY COURSE ➝