How to Use Pinterest as a Course Creator to Drive Consistent Traffic to Your Offers

If you’re a course creator trying to grow your audience and drive traffic to your offers, there’s a hidden gem you might be overlooking: Pinterest. While many course creators focus on Instagram, Facebook, or YouTube, Pinterest quietly continues to send evergreen, qualified traffic to those who know how to use it strategically.

In this post, you’ll learn how to use Pinterest to attract ideal students, build brand awareness, and increase your course sales — even if you’re not a blogger or a designer.

Why Pinterest Is Powerful for Course Creators

Let’s get one thing straight: Pinterest is not a social media platform — it’s a visual search engine.

That means:

• Your content lives longer (pins can rank for years)

• It’s built for discovery (your audience is searching for what you offer)

• It drives traffic off the platform to your website, landing pages, or free lead magnets

Unlike Instagram where your post vanishes after 24-48 hours, a well-optimised Pinterest pin can continue to drive traffic for months or even years.

For course creators, that’s gold.

What Kind of Course Creators Should Use Pinterest?

Pinterest works particularly well if:

• Your course solves a specific problem people search for

• Your audience includes women (Pinterest’s core user base)

• Your niche includes visual, creative, lifestyle, business, or education topics

For example:

• A life coach helping women manage burnout

• A course teaching real estate agents how to grow their brand

• A parenting coach helping teens prep for exams

If your course answers a “how to” question, Pinterest is your new best friend.

Step-by-Step Guide to Using Pinterest for Course Traffic

1. Set Up Your Pinterest Business Account

If you haven’t already, switch to a Pinterest Business Account (it’s free). This gives you access to analytics and allows you to claim your website — an essential step for tracking pin performance.

Make sure to:

• Use a clear profile picture (your face or logo)

• Write a keyword-rich bio describing who you help and how

• Add a link to your course freebie or lead magnet

2. Optimise Your Profile and Boards for SEO

Pinterest SEO is everything. Think of it like Google — the more relevant keywords you use, the more likely your content is to be found.

Do this:

• Create niche-specific boards (e.g., “Online Course Marketing Tips”, “Kajabi Tutorials for Beginners”, “How to Launch a Course”)

• Write board descriptions with relevant keywords

• Pin both your content and complementary content from others

3. Create High-Converting Pins

Your pins are the visual hook that drives clicks.

Here’s what works:

• Vertical format (1000x1500 px is best)

• Eye-catching design (use Canva templates!)

• Clear text overlay (e.g., “How to Launch Your First Online Course”)

• A call-to-action (e.g., “Read More”, “Free Download”)

Pro Tip: Test different pin styles for the same content. One blog post can have 5+ pins driving traffic to it!

4. Pin Consistently With a Strategy

You don’t need to pin 30 times a day. But you do need to be consistent.

Here’s a simple strategy:

• Pin 5-10 pins per day (a mix of your content and curated content)

• Use a scheduler like Tailwind to automate pinning

• Prioritise fresh pins (new designs, new URLs, new formats)

Pinterest rewards consistent activity, not spammy behaviour. Quality over quantity wins.

What Content Should You Pin as a Course Creator?

Pinterest users are often in research or planning mode. That means they’re looking for solutions, ideas, and inspiration. You want to meet them where they are — and lead them into your world.

Pin content like:

• Blog posts that solve specific problems your course addresses

• Free guides or checklists (your lead magnets!)

• Testimonials and success stories

• Behind-the-scenes of your course creation journey

• Quick tips or how-to graphics from your video content

Every pin should drive to:

• A value-packed blog post

• A lead magnet or freebie

• A webinar or waitlist page

• A sales page during launches

How to Measure Pinterest Success

Traffic from Pinterest tends to be a slow burn — but it builds over time. Here’s how to know it’s working:

Check in monthly on:

• Pinterest Analytics: impressions, saves, outbound clicks

• Google Analytics: traffic source = Pinterest

• Email Signups: are more people opting into your lead magnets?

You might start slow, but 3-6 months in, you’ll see a compounding effect if you stay consistent.

Mistakes to Avoid on Pinterest

• Don’t treat it like Instagram (no selfies or behind-the-scenes without value)

• Don’t ignore SEO — keywords are crucial

• Don’t pin once and disappear — consistency wins

• Don’t send people to a generic homepage — always link to a helpful, relevant page

Pinterest Is Your Course Traffic Engine

If you’re tired of the content hamster wheel and want a traffic source that works for you long after you log off — Pinterest is it.

It’s not about going viral. It’s about creating evergreen discovery that brings the right people to your funnel day after day.

So go ahead — create a few pins for your lead magnet, start a blog if you haven’t already, and build a board that speaks to your ideal course student.

Your future students are already searching for you.