What is a Small Offer (and Why It’s the Smartest Way to Start Your Online Business)

If you've been dreaming about starting an online business but feel overwhelmed by all the advice out there ("Build a high-ticket offer! Launch a course! Grow your audience first!"), let me introduce you to something that flips the script: the Small Offer.

Also known as a low-ticket digital product, a Small Offer is typically priced between $7 and $97. It's designed to solve a specific problem for a specific audience, and it's the perfect way to start building momentum, grow your list, and generate income—without the pressure of a huge launch.

Why Start with a Small Offer?

Starting with a Small Offer gives you:

• Proof of concept → You’ll quickly learn if people are willing to pay for what you’re offering.

• Speed to market → Unlike a full-blown course, small offers can be created in a weekend.

• Immediate income → Even a $27 product can start covering your business tools (hello, Kajabi!).

• An email list of buyers → Not just freebie hunters—real customers who are more likely to buy from you again.

What Makes a Small Offer Successful?

Here’s the secret sauce: small offers must be specific. You want your audience to look at your offer and think, "That’s exactly what I need right now."

Some best practices:

• Solve one small but urgent problem.

• Make it easy to consume (PDF, templates, checklists, quick video walkthroughs).

• Include a no-brainer bonus or two.

• Use a simple sales page (no need for a long funnel).

Examples of Great Small Offers

• A checklist for real estate agents to prep homes for staging.

• A swipe file of Instagram captions for life coaches.

• A 5-day meal plan with shopping list for busy working parents.

• A 30-minute training on how to write a high-converting email.

These are all bite-sized but high-value, and they help your ideal customer get a quick win.

The Truth? Small Offers Aren't Just "Starter" Products

Many creators think small offers are just a baby step before selling something bigger. But actually, they can be the engineof your business. When done right, your small offer can:

• Bring in daily sales passively

• Lead into your course or membership

• Build trust fast with your audience

That’s the magic of low-ticket offers: they create a frictionless way for new people to discover you, love your work, and want more.

Want Help Creating Your First Small Offer?

If you're curious about how to create a profitable small offer (even if you're just getting started or don’t have a niche yet), I made something for you:

The Free Small Offer Mini Course

This mini course walks you through exactly how to create, price, and launch a small digital offer that actually sells. We cover real examples, product ideas, pricing tips, and how to make it irresistible—all in short, actionable lessons.

🔗 Join the Free Mini Course Now

It’s perfect if you want to validate your course idea, grow your audience, or simply get your first sale without the stress of a big launch.

Ready to turn your ideas into income?

Let's make it happen.