The #1 Mistake First-Time Course Creators Make (And How to Fix It With Delegation)

You’ve put your heart into creating your course. You’ve spent hours refining your content, perfecting your lessons, and making sure your students will get results.

But when it comes to marketing and launching?

You suddenly find yourself stuck, overwhelmed, and juggling way too many things at once.

This is where most first-time course creators go wrong. They think they have to do everything themselves.

• Writing email sequences
• Building a landing page
• Setting up automations
• Creating social media posts
• Running ads (or trying to figure out how)

And before they know it, they’re burnt out before they even launch.

Here’s the truth: Just because you CAN do it all doesn’t mean you SHOULD.

The Real Cost of Doing Everything Yourself

Most course creators hesitate to delegate because they think:

✔ "No one can do it as well as I can."
✔ "I don’t have the budget to hire help."
✔ "I just need to push through and figure it out."

But here’s what actually happens when you try to DIY everything:

• Marketing takes twice as long because you’re stuck Googling things instead of executing
• Your energy is spent on things you’re not great at, instead of focusing on your zone of genius
• You lose momentum, and your launch gets delayed (or worse—you never launch at all)

Meanwhile, the course creators who understand the power of delegation? They launch faster, with less stress, and see better results.

How to Fix This Mistake With Smart Delegation

You don’t have to outsource your entire marketing strategy overnight. But delegating even ONE small task this week can make a massive difference.

Here’s how to start:

Step 1: Identify Your Biggest Time Drain

What’s the one thing that’s taking way too long or making you feel completely stuck?

• Writing sales copy?
• Setting up your landing page?
• Editing videos?
• Creating graphics for social media?

Pick one task that is slowing you down the most.

Step 2: Find the Right Person for the Job

Delegation doesn’t mean you have to hire a full-time employee. You can start small:

• Hire a copywriter for your sales page
• Find a Kajabi expert to set up your funnel
• Get a virtual assistant to schedule social media posts

There are experts out there who love doing the things that drain your energy.

Step 3: Start With a Small Project

If you’re nervous about outsourcing, start with a one-time project.

For example:

• Instead of hiring someone for all your marketing, get a landing page written
• Instead of handling all your tech, hire someone to set up your email automation

You’ll see firsthand how much time and stress it saves—without a long-term commitment.

What Happens When You Start Delegating?

• Your course launch stops feeling overwhelming
• You move forward faster instead of getting stuck in the details
• You stay in your zone of genius, doing what you love
• You build a business that works for you—not one that burns you out

Your Action Step for This Week

If you’re ready to stop spinning your wheels, delegate one small task this week.